A relatively recent branch in psychology, Emotional Intelligence has several conflicting view points. A lot of writers and experts have defined EI differently. To sum up various variations, EI can be defined as the ability, capacity, skill or, in the case of the trait EI model, a self-perceived ability, to identify, assess, and manage the [...]
Not everyone believes this but the emotional and mental aspects of a person, when combined, leads to higher self improvement. Emotions love to dominate our actions and reactions, while we have a tendency to do not want it to happen sometimes. The society typically see emotions as a sign of weakness, so people are used [...]
In his book called “Emotional Branding : How Successful Brands Gain the Irrational Edge”, Daryl Travis takes a look at the emotional side of business and explains that a brand name is an emotional symbol. In order to tap into the methodology needed to make this emotional connection between brand and customer requires a little [...]
